ABOUT UNIT FUNCTION

Senior-led.
By design.

Two founding partners. Complementary experience. A shared belief that good communication begins with a genuine understanding of the business.

We built Unit Function to keep strategic thinking, media knowledge and practical delivery together. We work with Czech and international clients, delivering PR primarily in the Czech Republic and, where relevant, Slovakia. Selected projects elsewhere are agreed individually.

THE FOUNDING PARTNERS

Close to the business.
Accountable for the work.

One of us leads every engagement and stays personally involved in strategy, key client conversations and important outputs. Specialists support the delivery when the brief calls for them.

Jan “Johnny” Hostinský

Founding Partner & Managing Director

hostinsky@unitfunction.cz +420 608 280 640

Johnny has built his career around strategic communications and media relations, working with companies including Binance, Anycoin and Braiins. He previously co-founded and sold communications agency Punchline and has contributed to communications projects in the Czech Republic and Southeast Asia.

He has worked with Binance since 2020, securing more than 500 media placements, including major interviews in leading Czech business and national media. He also serves as Communications Director of the Czech Cryptocurrency Association.

Jan “JJ” Jirásek

Founding Partner & Operations Lead

jirasek@unitfunction.cz +420 774 594 366

JJ combines communications with a background in project management, marketing and business operations. His public-sector work included the development and delivery of a programme supporting the transfer of scientific research into practice. His experience also spans marketing campaigns, events and co-founding an e-commerce business.

At Unit Function, he leads client communications alongside Johnny while overseeing the agency's operations, keeping strategy, delivery and the day-to-day business aligned.

HOW WE WORK

Clear expectations.
Honest advice.

The principles behind
every client relationship.

Understand before we advise

We start with the business, its strengths, its limitations and its ambitions. Advice comes after understanding, not before it.

Be honest about what works

We give candid advice and do not mislead journalists. Sometimes the right recommendation is to wait, clarify the facts or say less.

Align expectations with reality

We agree the objectives, scope and responsibilities, then make the work and its value visible. No unclear promises hidden behind a monthly retainer.

Stay close to the business

Businesses move. We stay informed, review priorities and adapt the communication strategy as the situation changes.

OUR WORKING PRINCIPLE

Make complexity understandable
without losing substance.

SELECTED CLIENTS

START WITH THE CONTEXT

Good work starts with
a useful conversation.

Bring the context. We will help you work out where communication can make a difference.

Senior-led.By design.

Close to the business.Accountable for the work.